1664 Blanc

Interior Design

An immersive pop-up event to introduce the captivating rose wheat beer with a hint of raspberry by 1664 Blanc in a shopping mall in Kuala Lumpur. The space was divided into three zones, featuring an enticing introductory installation, a Parisian-inspired small house extension, and a dynamic area with a bar, lounge seating, a stage for live performances, and a workshop area. Patrons were invited to indulge in the new beer, participate in engaging workshops, and enjoy the lively atmosphere with live band music. Throughout the space, we incorporated elements from the brand's guidelines, employing color schemes and design motifs. Floral adornments highlighted the beer's aromatic and tasting notes, creating an enchanting ambiance. It was a captivating experience that celebrated the new product while engaging visitors in a range of delightful activities.

Location:
Kuala Lumpur

Type:
Pop-up Event

Completion:
December 2022

Contributors:
- Zahin Zaini
- Chia Tze Shwen
- Dnesh Siva